The collaboration between fashion and art is an inevitable trend. Now more fashion companies create unexpected sparkles with artists; artistic ideas and brand culture may become a lasting cross-border cooperation.
GUCCI X Helen Downie
Her work is dominated by characters, and the characters attract many fans with mysterious melancholy, deep eyes and beautiful colors. Besides, background behind the characters is very story-telling.
Louis Vuitton X Takashi Murakami
Another classic case is the cooperation between LV and Japanese artist Takashi Murakami. More than a decade ago, Louis Vuitton reached out to Murakami and printed Murakami’s well-known “Panda” and “Sakura” on Louis Vuitton’s most classic leather bag, bringing new vitality to the brand. Since its inception in 2003, it has earned more than $300 million in sales and became one of the most popular IT bags in 2003–2004. Then LV has specially changed one shopping mall wall with huge Monogram Multicolore Logo.
LV X Jeff Koons
This Masters series is inspired by Jeff Koons’s long-established “Gazing Ball” painting series — a large number of large-scale hand-painted paintings and classical masterpieces. These include masterpieces by Monet, Turner, Manet, Gauguin, Boucher, Da Vinci, Fragonard, Rubens and Van Gogh, and Jeff Koons’s revisited Speedy, Keepall and Neverfull. On Louis Vuitton’s iconic bag, he paid tribute to the masters of the classics, and boldly played the famous names of the masters on the bags encouraging people to experience the classic masters in a new way.
Calvin Klein X Sterling Ruby
The cooperation is not just limited in the clothing.
In 2017, the Calvin Klein flagship store at 654 Madison Avenue has completely changed.
Large yellow walls and brackets, with red trim and hangers, are displayed on the construction site. This is the new image of Raf Simons and his longtime artist partner Sterling Ruby. The scaffolding indicates that the entire store is undergoing “cosmetic surgery” and a new version of this store is coming soon.
When art meets fashion, art can reach more audience than before. All of these collaborations come with limited edition which benefits both artists and companies financially. Good collaborations also make fashion items immortal with collectible value.
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