In Sotheby’s Hongkong Autumn 2018 auction, a masterpiece created by Zao Wou-Ki was sold at US$65 million. Yayoi Kusama’s <Pumpkin> was sold at 6.89 million USD, which are great successes for artists. But not many artists are so lucky.
Lots of artists are living in poverty and stumbles, they are unknown to people. No collectors appreciate them, nobody cares about their artworks, not mention sell artworks at high price.
According to a new study, most artists make very little money. In the US, a full three quarters of artists made $10,000 or less per year from their art. And 48.7% artists made no more than $5,000.
So, how can an artist,especially a green hand who has just entered the art circle without fame or wealth, become famous? Below are several useful tips, which are helpful for artists.
Join fine art societies and enter the celebrity circle. This must be the fastest and most reliable way to become famous, because celebrities are usually rich, leisurely and have a taste of art. Celebrity-recognized artists are naturally not difficult to get the recognition of the ordinary person. For example, the masters in the Renaissance backed by Medici family.
There were many famous artists in the Renaissance. These artists are active in different fields. Some people painted, some made sculptures and some played music. They may have nothing to do with each others. However, they all have one thing in common, that is: they are all got a support from a large family, the Medici family. Some people say that this family has ignited the most important cultural and artistic revolution in the Western world, because this family has supported Rafael, Da Vinci, Michelangelo, Botticelli, Titian, etc. with strong funds. With the support of this big family, these artists created a series of masterpieces and won the name last for many years.
Find a reliable art agent and establish a stable partnership with a gallery.Nowadays, the flow of information is becoming more and more convenient. If you want to be famous, you don’t have to find a specific sponsor. As long as the promotion and advertisement in the market are powerful and attractive, the artists and their artworks will be known by public easily. Cooperating with a reliable gallery and constantly providing high-quality artworks is helpful, the agents will do best to find collectors for you with its own resources. As long as the group of collectors is large enough, the artists’ fame will gradually accumulate. The shortage about this method is that you need enough patience.
In the new media era, self-marketing online is an effective way to be famous and promote artworks. A foreign illustrator often post her artworks on Facebook, every time she mention Gucci and its director, which impressing the director finally by her unremitting spirit and her decent artworks, she succeeded becoming a co-painter of Gucci. Series of co-brand clothes were designed and produced. Are there any brands that you are particularly fond of and very compatible with their own fashion style? Want to be appreciated by the brands? You don’t need to know a powerful middleman, as long as you have this person’s social media account, you have a chance.
For artists, this may not be the best era, but it is certainly a good era. Turning talent into fame is really not as difficult as you might think.
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